Matches 1 - 10.
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In the digital age, blogs control the newsNand Holiday knows how to control the blogs. He dove into a PR career at 19, creating wildly successful and infamous campaigns for American Apparel and bestselling authors such as Tucker Max. He shows how to blow... [ More...]
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Global Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations associated with entry into global telecommunications markets from a commercial, governmental and legal... [ More...]
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The Internet and digital technology have transformed the publishing industry, making speed a requirement in production and service. Paul Evans here explores how publishing must develop to meet these new demands of the digital age and proposes ways that the... [ More...]
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A colourful and revealing look at more than 500 years of commerce conducted at the renowned Frankfurt Book Fair, from its beginnings in the Middle Ages. Even then, in spite of internal strife and religious upheaval, books were becoming increasingly ac
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Examines financial interest and syndication rules (fin-syn) of the FCC and the impact of their repeal on the structure and practices of the television industry. For scholars in media economics, programming, media criticism, media law and policy, and... [ More...]
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With the rapid advancement in information technologies, e-business is rapidly growing in significance and is having a direct impact upon business applications and technologies.
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This practical Special Briefing will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to... [ More...]
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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief... [ More...]
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