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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get fro
Glazer, Bill

Hardcover: 15% off! ~~$19.95~~ $16.96 [20,350₩]

Delivery within 10 business days

It's Not How Good You Are, It's How Good You Want to Be
Arden, Paul

Paperback: $8.95 [10,740₩]

Delivery within 10 business days

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden,... [More...]

The Chaos Scenario
Garfield, Bob

Paperback: $19.99 [23,990₩]

Delivery within 10 business days

What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it?
In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration... [More...]

Confessions of an Advertising Man
Ogilvy, David

Paperback: $17.00 [20,400₩]

Delivery within 10 business days

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the... [More...]

Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
Gitomer, Jeffrey H.

Hardcover: 15% off! ~~$30.00~~ $25.50 [30,600₩]

A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.

Outrageous Advertising That's Outrageously Successful
Glazer, Bill

Paperback: $19.95 [23,940₩]

Delivery within 10 business days

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber—a... [More...]

Do You Matter?: How Great Design Will Make People Love Your Company
Brunner, Robert

Hardcover: $24.99 [29,990₩]

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, companies can create products, services, and experiences that truly matter to their customers' lives. The secret: building a truly... [More...]

Selling the Invisible: A Field Guide to Modern Marketing
Beckwith, Harry

Hardcover: 15% off! ~~$22.95~~ $19.51 [23,410₩]

Delivery within 10 business days

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work... [More...]

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
Marshall, Perry

Paperback: $24.95 [29,940₩]

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can... [More...]

Stop Telling Start Selling
Richardson, Linda

Paperback: $18.95 [22,740₩]

Delivery within 10 business days

In this newly revised and updated edition of Stop Telling, Start Selling Richardson teaches you the critical skills you need to revitalize your sales process, including how to understand your customer's political, personal, and business needs; position your... [More...]

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