Matches 1 - 10.
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden,... [ More...]
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A master of customer service reveals his proven secrets to developing long-standing relationships and customer loyalty by making business personal.
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BACK COVER] [CATEGORY] Sales [HEADLINE] An Effective New Sales Program for Finding New Prospects, Uncovering Their Needs, and Writing Their Orders You are a professional salesperson. And to improve your closing ratio, you must gain access to the... [ More...]
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A step-by-step technique for sparking breakthrough creativity in advertising—or "any field Since its publication in 1965, "A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash... [ More...]
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“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a... [More...]
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Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service... [More...]
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The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
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A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.
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