This important how-to book shows the artist what to do and how to do it — evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. This updated edition includes an easy-to-follow action plan and new resources. The person in the arts who may not be savvy about the dollar/cost of business will find this the perfect marriage of creativity and the real world. [Edit review] [Delete review]