Silverstein, Michael, Butman, John (With)
|
List Price:
$26.95 or 32,340₩
(Out of print)
Our Price: $26.95 or 32,340₩ Used copies in stock
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Format:
Hardcover, 267pp.
Date of publication:
May 2006
Publisher:
Portfolio
ISBN-13:
9781591841234
Dimensions:
23.57
cm. (length) X
16.05
cm. (width) X
2.77
cm. (thickness)
Weight:
468
grams
This book includes illustrations
About the Book
The essential follow-up to the "BusinessWeek" bestseller "Trading Up" looks at an important countertrend: how middle-income consumers have gotten better than ever at finding bargains in some areas to trade up in other categories.
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• Business & Economics > Marketing > Research• Business & Economics > Consumer Behavior - General
